The Art Of Survivorship...
...of business and personal life traumas.
I am Yasmin Choudhury. A British woman.
I left my City career and changed my life.
To run a start up.
I sell ethical luxury to create happiness.
To raise money to help deliver good.
I now devote my time to talk about business and mental health
And share my journey to recover from Complex PTSD, while trying to
help change the world...little by little...step by step...
You can watch/read more in my YouTube, blog and podcast called:
"MsYiY" - Miss Yasmin Is Yasmin,
the nickname I now use as I kept being asked why I do what I do.
In 2019, I am back to launching award winning Lovedesh, a new British ethical luxury brand that gives back.
Designed to support talent in the UK and promote and protect
handcrafted heritage textiles and culinary expertise
from UK and undiscovered artisans in very remote emerging nations in Asia and Africa.
I fuse the best of British with the best experiences from the developing world.
With the overall mission to smash the narrative and get people travelling to undiscovered destinations.
First Up? I am kicking off with my heritage nation of beloved Bangladesh.
If you want to connect, collaborate -
come find me on social media?
Twitter @yasminisyasmin / Insta @MsYiY
Love Yasmin C xx
I am a Time For Change Champion - a British campaign asking this:
"Let's end mental health discrimination"
My life as a teenager and adult has proved to be very traumatic and full of hardship - at the hands of others.
Rather than stay upset, I decided to share love. And help be an advocate for Mental Health.
In 2018, I got diagnosed with Complex PTSD (caused by repeated stress and traumas).
I now talk and write about business and mental health, surviving deep stress and life traumas
while running a start up as a British Muslim businesswoman.
I have plans currently underway to return to performing as a professional actress, with a one woman show and creative writing, which I am developing as a play, self help/memoir and fictional book. All done as a means to combat my Complex PTSD.
I run two charities S|He Stands and Amcariza, to solve innocent people problems
stemming from hardship and heartbreak.
I love to help others feeling broken by trauma and hardship to recover
and stay happy and healthy. Because I myself experienced it.
To check out all these projects and other pioneering ideas
I am introducing, scroll down.
LOVEDESH: A New British Ethical Luxury Brand - With Heart
Imagine Chanel crossed with Oxfam?
A new British designer ethical luxury brand of limited edition fashion, food and travel experiences
created to make you look good, feel good and deliver good.
It fuses the best of British with best of Global heritage artisan craft food, fashion and travel.
And gives opportunities to emerging and disadvantaged talent both in the UK & abroad.
Portion of Profits will be donated to good causes and good people.
It is my dream to smash narrative surrounding the developing world and how we buy from them. I plan to change lives of disadvantaged people in the UK and to help how the rest of the world experiences heritage culture of emerging undiscovered nations by boosting the incomes of textile weavers and rural villagers out in developing economies. Currently I am working with handcrafted textiles sourced from artisans in Bangladesh, Gambia, Burundi, Mali.
Lovedesh is the answer. Because I fuse undiscovered artisan skills into my fashion accessory range to attract and educate new audiences in the Western Hemisphere, who otherwise remain ignorant and unaware.
In 2019, I will be introducing Lovedesh Atelier. A range of exquisite handcrafted accessories made in London, combining British silk and lace with traditional handwoven or handmade indigenous heritage textiles
from emerging Africa and Asian nations. personally sourced by me.
British diners will soon be able to book tickets for the
Lovedesh Dawat: a fine dining pop-up experience at UK's finest establishments
featuring the Lovedesh Slow Wood Fired Curry menu. Authentic curries from developing nations such as
Bangladesh. Ethiopia and others based on
ancient, simple, heritage traditional cooking techniques that are dying out.
Also coming soon, a merchandise store of inspired designs to help fund Lovedesh as an exciting new start up brand.
A niche charity I set up in memory of my late father, to assist folks in Bangladesh. I began working out in the field alone, to help alleviate poverty and hardship amongst city dwellers and rural villagers. . We are a small volunteer led operation where we donate grants and assist folks in need.
I myself have mentored youth and students in Bangladesh. And successfully converted paddy fields into organic vegetable fields as well as built a wooden boat for a fisherman to ferry people across a river. Currently we are running an essay writing competition in a girls school, which is in a rural village in North East Bangladesh. To find out more or volunteer, contact us.
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© Yasmin Choudhury 2018