The Art Of Survivorship...
...of business and personal life traumas.
I am Yasmin Choudhury. A British woman.
I left my City career and changed my life.
To run a start up.
I sell ethical luxury to create happiness.
To use money to help deliver good.
I also devote my time to talk about
business and mental health.
By sharing my journey of recovering from Complex PTSD, while trying to
help change the world...
...little by little...step by step...
You can watch/read more in my
YouTube, blog and podcast called:
"MsYiY" - Miss Yasmin Is Yasmin,
the nickname I now use after I kept being asked “why do you do what you do?!”
In 2019, I am back to launching
award winning Lovedesh,
a new British ethical luxury brand
that gives back.
Designed to support talent,
promote and protect handcrafted
heritage textiles and culinary expertise
from undiscovered artisans in very remote emerging nations in Asia and Africa.
Along with heritage
British textiles and handicrafts.
My overall mission is to smash the narrative of “Third World” and get people travelling
to these undiscovered destinations.
First Up? I am kicking off with my heritage nation of beloved Bangladesh.
If you want to connect, collaborate -
come find me on social media?
Twitter @yasminisyasmin / Insta @MsYiY
Love MsYiY - aka Yasmin C xx
I am a Time For Change Champion
A major national British campaign asking this:
"Let's end mental health discrimination"
My life as a child, teenager and adult
has been very traumatic and full of hardship - sadly at the hands of others.
Rather than stay upset, I decided to share my hardship and how I survived
as well as to help and love.
One way for me was to become
an advocate for better Mental Health
- when it impacted by repeated trauma.
Not many organisations or even charities exist to help us.
In 2018, I got diagnosed
with Complex PTSD
(caused by repeated stress and traumas
caused by incidents and individuals.
I now talk and write about
mixing business and mental health,
while also surviving
deep stress and life traumas
while running a start up
as a British Muslim businesswoman.
Because all that brings more layers of complexities and hurdles.
It’s not easy.
So if you are suffering, know you are not alone.
And that perhaps, some of the tricks and stories of my own survival may give you some ideas and help?
I have plans currently underway to return to performing as a professional actress, with a one woman show and creative writing, which I am developing as a play, self help/memoir and fictional book. All done as a means to combat my Complex PTSD.
I run two charities S|He Stands and Amcariza, to solve innocent people problems
stemming from hardship and heartbreak.
I love to help others feeling broken by trauma and hardship to recover
and stay happy and healthy. Because I myself experienced it.
To check out all these projects and some of the pioneering ideas I am introducing, scroll down.
LOVEDESH: A New British Ethical Luxury Brand - With Heart
Imagine Chanel crossed with Oxfam?
A new British designer ethical luxury brand of limited edition fashion, food and travel experiences
created to make you look good, feel good and deliver good.
It fuses the best of British with best of Global heritage artisan craft food, fashion and travel.
And gives opportunities to emerging and disadvantaged talent both in the UK & abroad.
Portion of Profits will be donated to good causes and good people.
It is my dream to smash narrative surrounding the developing world and how we buy from them. I plan to change lives of disadvantaged people in the UK and to help how the rest of the world experiences heritage culture of emerging undiscovered nations by boosting the incomes of textile weavers and rural villagers out in developing economies. Currently I am working with handcrafted textiles sourced from artisans in Bangladesh, Gambia, Burundi, Mali.
Lovedesh is the answer. Because I fuse undiscovered artisan skills into my fashion accessory range to attract and educate new audiences in the Western Hemisphere, who otherwise remain ignorant and unaware.
In 2019, I will be introducing Lovedesh Atelier. A range of exquisite handcrafted accessories made in London, combining British silk and lace with traditional handwoven or handmade indigenous heritage textiles
from emerging Africa and Asian nations. personally sourced by me.
British diners will soon be able to book tickets for the
Lovedesh Dawat: a fine dining pop-up experience at UK's finest establishments
featuring the Lovedesh Slow Wood Fired Curry menu. Authentic curries from developing nations such as
Bangladesh. Ethiopia and others based on
ancient, simple, heritage traditional cooking techniques that are dying out.
Also coming soon, a merchandise store of inspired designs to help fund Lovedesh as an exciting new start up brand.
A niche charity I set up in memory of my late father, to assist folks in Bangladesh. I began working out in the field alone, to help alleviate poverty and hardship amongst city dwellers and rural villagers. . We are a small volunteer led operation where we donate grants and assist folks in need.
I myself have mentored youth and students in Bangladesh. And successfully converted paddy fields into organic vegetable fields as well as built a wooden boat for a fisherman to ferry people across a river. Currently we are running an essay writing competition in a girls school, which is in a rural village in North East Bangladesh. To find out more or volunteer, contact us.
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© Yasmin Choudhury 2018