Hi, I'm Yasmin Choudhury.
Creative Director & Founder of Lovedesh®,
& Founder of two charities Amcariza Foundation and S|He Stands.
Oh. I also like to dabble in politics but not as a politician. But as someone who loathes the current political system and wants a new way for us all to connect.
Here below is one of my first times pitching the Lovedesh concept.
Scared and anxious. Sweating profusely (ha!)
A Bit More About Me
I plan to redefine luxury.
By introducing a new British ethical luxury brand that
looks good, feels good and delivers good. And creates a kinder, fairer fashion to people, planet and plants.
I want to change how we do business with emerging economies in the developing world.
As well as protecting heritage skills in the UK and abroad.
And promoting travel to undiscovered destinations so that their income streams are maximised.
I know I am doing something right. That my voice resonates with all types of people. In 2016, I was chuffed to find
I was awarded Entrepreneur Of The Year at the National British Muslim Awards.
I also want to start talking about the art of surviving the business world when struggling with
mental health issues caused by repeated trauma , heartbreak and ensuing stress.
I am London born and bred. I grew up living above a curry house. Like many British Bangladeshi immigrant families, I was encouraged to study hard. I graduated from University in Business Studies and majored in Marketing. I then embarked on a career in Public Relation in the City of London - both in-house and consultancy at FTSE companies. After the birth of my daughter in 2001, I left my banking job and chose a new career. I began to train as a professional actress at a British drama school. I then became a single parent, But acting and lone parenting are not an ideal mix. Then, in 2012, I changed my life and began to work to find solutions to help people in Bangladesh. The heritage nation of my British immigrant father. As I travelled there alone I became distressed by the unnecessary impact of poverty and abuse on everyday talented skilled people, who wanted income for work but lacked opportunities.
Having faced hard times myself, I began travelling to Bangladesh, my heritage nation. And it was there that I began to conceptualise a new solution for poverty, which led to 6 years of research at grassroots. Culminating in Lovedesh and Amcariza Foundation.
In process of pursuing these start up ideas, I ran into deep conflict with members in my own community, I lost everything including all the work I had done for Lovedesh and Amcariza. In 2015, I had nowhere to live and life got even worse as I was forced to roll back plans to launch my beloved concept: Lovedesh and Amcariza.
I then spent three years rebuilding my life as a survivor of abuse and mental health under extreme hardship. From 2019, I finally find myself back in a position to launch my dreams. Help support artisans and talent in the UK and abroad as well as change how we as a world experience remote emerging nations often called 'Third World' as well as changing the narrative and lives of those affected by abuse, mental health, homelessness and hardship. And why I developed MsYiY (Miss Yasmin Is Yasmin) to explore these themes.
Yasmin C x
- Behind The Scenes Of Work I Do At Lovedesh. And with Me & Amber.
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